About Us
Embrace the Heat
Not just a phrase. A practice.
A choice to lean into discomfort - and come out softer, clearer, and more connected.
WHERE IT STARTED
From Resistance to Ritual
When I first started going to the sauna, I was there to chase the physical benefits everyone talked about. But every session felt like a countdown - just waiting for it to be over.
Still, I kept going - determined to invest in my wellness and give it a real chance. Somewhere along the way, something shifted. Instead of just enduring the heat, I began to embrace it. The sauna transformed from a routine into a space to soften, reflect, and reset - a foundation for rituals that helped me reconnect with my body and quiet my mind.
As I grew to love the heat, I adapted - but there were still moments that felt uncomfortable: bottles overheating, hair drying out and having to carry things in and out because nothing was designed to withstand the sauna.
That’s what inspired me to create Embrace - thoughtful tools designed not just to solve those small frustrations, but to support presence and help you build your own rituals.
So you, too, can fall in love with the heat - just like I did.
- Marina
Our Approach
Make the Heat Your Own
Our rituals weren’t inherited - they were created.
We honor the rich traditions of heat practices around the world, but at Embrace, we believe the most powerful ritual is the one you build for yourself.
Born from the rhythm of modern life and shaped by the evolving sauna culture in the U.S., Embrace invites you to slow down, listen inward, and respond to what you need - session by session.
Designed for gym, spa, and private saunas alike, our tools meet you where you are - helping you make the heat your own.
Our values
We believe wellness isn’t about doing more - it’s about feeling more. The heat teaches us to stay with what is.
Some people meditate. Others stretch to ambient playlists or simply sit in stillness.
There’s no one right way - only the way that feels right for you.
We believe sauna is more than sweat.
It’s a powerful setting for practices like breathwork, stretching, reflection, and release.
When the body softens, everything else flows more freely.
We remove the friction - so you can stay longer, feel better, and actually look forward to it.
Because the right tools make all the difference.